Kentucky WEG for Business: John Deere becomes official 2010 WEG Sponsor

John Deere becomes official 2010 WEG Sponsor

While I am not surprised that John Deere, the iconic tractor maker, will be the "official equipment sponsor" of the 2010 Alltech FEI World Equestrian Games I am thankful that they will be leaving some of the equipment behind to help take care of of the Kentucky Horse Park grounds. It's a win-win for our community and their marketing strategy. I think it speaks volumes about their company and brand. They could have sponsored less but they are showing their commitment through action.

Exerpt from the official John Deere press release:
"Since it was founded in 1837, the company has extended its heritage of integrity, quality, commitment and innovation around the globe."

Posted by Andrea Robinson on December 01, 2008 at 08:44 in Marketing | Permalink

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